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It's enjoyed by people right across the country and we've reflected that in our new campaign."This new campaign is a large step forward for XXXX Gold and signals that the brand has aspirations to become more inclusive and truly relevant as an Australian icon for many years to come.'Take in the Gold' will be launching on TV with significant additional marketing investment across out-of-home, Digital, Experiential, PR and Social.
Set to the iconic track, Mannish Boy, by Muddy Waters the TV executions shine the spotlight on the host: the guy that loves going the extra mile to make sure it all comes together - a barbecue, a day out on the boat with friends or the annual camping pilgrimage - all with XXXX Gold helping Australians slow down and enjoy the weekend.star Esther Anderson is believed to be dating Australian Football League player Joel Selwood.